There is no “advertising” on the ThinkStretch workbooks.
Other summer learning books blare “Just 10 minutes a day”, “More Pages than Summer Days”, “Common Core Aligned”, “Best Value”. ThinkStretch recognizes that none of this means anything to a kid – and the kid is the one who perseveres over the summer to complete the workbook. Everything ThinkStretch designs is made to appeal to the child using the book, from the color choice, to the funky brain character, to the style of text. We want students to keep up their skills all summer long, so we will do what it takes to keep them engaged – including not turning them off with cliched claims and advertising every time they reach for their workbook.
Most covers are used to sell to the parent, ours are used to attract the student.
The cover of every ThinkStretch summer learning workbook is designed to entice the student. The brain character is just gross enough to intrigue kids. The objects in his hands just odd enough to inspire curiosity. The colors of the cover are just muted enough to draw the child closer to look at the design. We want the student to open the book. We want the student to be curious about what is inside. And when they complete their work, we want them to smile with pride whenever they see Brain on the cover, knowing that he is their strong brain, too.
